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With lightning-fast technological advances on digital devices and platforms, social media has become a high-performance marketing machine. It is vitally important for social media marketers to understand how to strategically and effectively promote content to their target audience on various social platforms. It is also important to note that these advancements in digital media enable new and exciting ways for audiences to engage with brands. An example of quick advancement in social media is the
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So, it’s official! I have officially been employed at Portside Advertising for almost an entire month! Time has really flown by, and I have already learned so much about how to be successful while working in a creative agency. I will admit that a lot of what I’ve learned about working in an advertising agency is quite different from what I learned about advertising and marketing as a college student. For instance, working in an
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New to the Advertising Scene? Well, Me Too! Welcome Aboard! Hello, everyone. My name is Larry Willis. I am a recent graduate of Coastal Alabama Community College and Troy University with an academic background in communications. Initially, after receiving my master’s degree in strategic communication, I began teaching as an adjunct instructor of public speaking at my alma mater, Coastal Alabama Community College, where I have now continually taught for two years. I have always
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Your customers are on social media and you should be, too. “But how? Where do I need to be? Where do I even begin?” Let’s look at 6 simple steps to help you build a basic strategy and begin using social media to promote your business and build your brand. One: set a goal. What do you want to achieve? Are you just trying to put yourself out there and expose your brand? Do you
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Your logo is the public face of your company. It should reflect your brand’s mission, values, and visually communicate how you want to present yourself to the world. That’s a lot for a small design – but it’s achievable with the right approach. One of the most common questions we entertain regarding font choice is whether you should use a popular typeface or font for your logo. While some may argue that using popular fonts
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