The same rules apply no matter where you advertise: online, on the radio, in print, or on television. You have to tell the truth. Take this seemingly harmless example: Cereal giant General Mills claimed Cheerios “can lower cholesterol”. The label was later changed to “can help lower cholesterol” after the Federal Trade Commission found the claim untrue. The Federal Trade Commission (FTC) exists to protect consumers from false or misleading advertising. When consumers see or

As the marketing industry evolves, trends come and go. Strategies are adapted as brands leverage new technologies and respond to consumer demand. However, there’s one “trend” that’s more than a passing fad, video marketing. You’d be hard-pressed to find a blog, guide, or resource online that doesn’t recommend incorporating video into your marketing strategy. It’s one of the most powerful tools for attracting and converting leads in your marketing arsenal, as well as connecting with consumers

In its most basic form, logos are the symbols that represent an organization’s identity. An effective logo can become synonymous with its brand, representing that business’s reputation with a single, simple symbol. Here’s a quick game, “Guess The Brand:” An apple A swoosh Two golden arches Although most people don’t need the answer sheet, the answers are Apple, NIKE, and McDonald’s. Each brand has marketed itself so effectively that they are recognizable solely by their

“Cutting the cord.” Most likely you’ve heard, and used, this phrase many times. With streaming TV growing in popularity, cable TV is becoming a thing of the past. So, move over cable, while streaming services like Hulu, Netflix, Amazon Prime and YouTube TV continue to take over. The rise of streaming TV presents an opportunity for marketers to reach the right audience at the right time with Over-The-Top (OTT) advertising. What is OTT? OTT is

“I want to expand my business, but where do I start with my marketing?” The options are practically limitless when it comes to deciding on a comprehensive marketing plan, so defining your goals and strategy are basic first steps in outlining a successful path. Defining Your Goals What results do you wish to see from your marketing? Some objectives may include: More visits to your website – Start with Analytics to determine how many users