Blog

Questions about how consumer data is collected, analyzed, and used are the hot button topics in the digital advertising industry. The ever-evolving world of the industry presents constant marketing challenges but as with any challenge comes opportunity. Recent developments related to digital privacy are no exception to the trend. Apple took a huge step to establish added digital privacy for consumers with their latest iOS update. While the iOS 14 update is accommodating to consumers,
Digital Media Trends, Social Media   , , , , , ,
A lot about how people communicate has changed, and quickly—email, texting, social media, gifs, memes, you name it. Competition for consumer attention is high. And while email strategies that worked previously may not work today, don’t let anyone tell you that email marketing is a thing of the past. The key is crafting an email that will get read. Email is a big part of our daily lives. With 3.9 billion daily users worldwide and
Digital Media Trends, Social Media   , , , , ,
Six Simple Ways to Increase SEO Did you know 75% of online searchers never get past the first page of search results? Ranking on the first page of search results isn’t just ideal, but essential. And search engine optimization is the way to do it. Search engine optimization, or SEO, is vital to your business. It’s how users discover your website. SEO done right can increase visibility and search performance resulting in more organic website
Digital Media Trends, Social Media   , , , , ,
Eight Easy Steps to Build Your Social Media Following With over 70% of the US population using social media platforms, a social media plan has become a crucial part of any business strategy. You know you need to have a social media presence – but what are the benefits? How do you get started? And probably most importantly, how do you build a following? Benefits of Social Media Marketing In addition to being an extremely
Digital Media Trends, Social Media   , , , , ,
The current crisis is impacting virtually every industry doing business worldwide in varying ways. Speedy evaluation of digital trends and search behavior is an excellent way to capitalize on change. We thought we’d share some strategies we’ve found useful and relevant in terms of Search Marketing. If you’re running your search campaigns and managing your google analytics, you’re probably wondering how best to disseminate the information you need from all this data and put it
Digital Media Trends, Social Media   , , , , ,