September 27, 2019


So, it’s official! I have officially been employed at Portside Advertising for almost an entire month! Time has really flown by, and I have already learned so much about how to be successful while working in a creative agency. I will admit that a lot of what I’ve learned about working in an advertising agency is quite different from what I learned about advertising and marketing as a college student. For instance, working in an
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New to the Advertising Scene? Well, Me Too! Welcome Aboard! Hello, everyone. My name is Larry Willis. I am a recent graduate of Coastal Alabama Community College and Troy University with an academic background in communications. Initially, after receiving my master’s degree in strategic communication, I began teaching as an adjunct instructor of public speaking at my alma mater, Coastal Alabama Community College, where I have now continually taught for two years. I have always
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Your customers are on social media and you should be, too. “But how? Where do I need to be? Where do I even begin?” Let’s look at 6 simple steps to help you build a basic strategy and begin using social media to promote your business and build your brand. One: set a goal. What do you want to achieve? Are you just trying to put yourself out there and expose your brand? Do you
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Your logo is the public face of your company. It should reflect your brand’s mission, values, and visually communicate how you want to present yourself to the world. That’s a lot for a small design – but it’s achievable with the right approach. One of the most common questions we entertain regarding font choice is whether you should use a popular typeface or font for your logo. While some may argue that using popular fonts
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