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In its most basic form, logos are the symbols that represent an organization’s identity. An effective logo can become synonymous with its brand, representing that business’s reputation with a single, simple symbol. Here’s a quick game, “Guess The Brand:” An apple A swoosh Two golden arches Although most people don’t need the answer sheet, the answers are Apple, NIKE, and McDonald’s. Each brand has marketed itself so effectively that they are recognizable solely by their
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“Cutting the cord.” Most likely you’ve heard, and used, this phrase many times. With streaming TV growing in popularity, cable TV is becoming a thing of the past. So, move over cable, while streaming services like Hulu, Netflix, Amazon Prime and YouTube TV continue to take over. The rise of streaming TV presents an opportunity for marketers to reach the right audience at the right time with Over-The-Top (OTT) advertising. What is OTT? OTT is
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“I want to expand my business, but where do I start with my marketing?” The options are practically limitless when it comes to deciding on a comprehensive marketing plan, so defining your goals and strategy are basic first steps in outlining a successful path. Defining Your Goals What results do you wish to see from your marketing? Some objectives may include: More visits to your website – Start with Analytics to determine how many users
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The time has come for you to start marketing your business with video: 82% of online content will be video by the year 2022.* Yeah we get it, you don’t like to be on camera. However, videos are where online content is headed, and your business needs to be ahead of the game! Okay, so what kind of video content should you share? Here are some ideas that can easily be produced with your smartphone: Tutorials
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Questions about how consumer data is collected, analyzed, and used are the hot button topics in the digital advertising industry. The ever-evolving world of the industry presents constant marketing challenges but as with any challenge comes opportunity. Recent developments related to digital privacy are no exception to the trend. Apple took a huge step to establish added digital privacy for consumers with their latest iOS update. While the iOS 14 update is accommodating to consumers,
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