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“Cutting the cord.” Most likely you’ve heard, and used, this phrase many times. With streaming TV growing in popularity, cable TV is becoming a thing of the past. So, move over cable, while streaming services like Hulu, Netflix, Amazon Prime and YouTube TV continue to take over. The rise of streaming TV presents an opportunity for marketers to reach the right audience at the right time with Over-The-Top (OTT) advertising. What is OTT? OTT is
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“I want to expand my business, but where do I start with my marketing?” The options are practically limitless when it comes to deciding on a comprehensive marketing plan, so defining your goals and strategy are basic first steps in outlining a successful path. Defining Your Goals What results do you wish to see from your marketing? Some objectives may include: More visits to your website – Start with Analytics to determine how many users
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The time has come for you to start marketing your business with video: 82% of online content will be video by the year 2022.* Yeah we get it, you don’t like to be on camera. However, videos are where online content is headed, and your business needs to be ahead of the game! Okay, so what kind of video content should you share? Here are some ideas that can easily be produced with your smartphone: Tutorials
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Questions about how consumer data is collected, analyzed, and used are the hot button topics in the digital advertising industry. The ever-evolving world of the industry presents constant marketing challenges but as with any challenge comes opportunity. Recent developments related to digital privacy are no exception to the trend. Apple took a huge step to establish added digital privacy for consumers with their latest iOS update. While the iOS 14 update is accommodating to consumers,
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A lot about how people communicate has changed, and quickly—email, texting, social media, gifs, memes, you name it. Competition for consumer attention is high. And while email strategies that worked previously may not work today, don’t let anyone tell you that email marketing is a thing of the past. The key is crafting an email that will get read. Email is a big part of our daily lives. With 3.9 billion daily users worldwide and
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