The time has come for you to start marketing your business with video: 82% of online content will be video by the year 2022.* Yeah we get it, you don’t like to be on camera. However, videos are where online content is headed, and your business needs to be ahead of the game! Okay, so what kind of video content should you share? Here are some ideas that can easily be produced with your smartphone: Tutorials

Questions about how consumer data is collected, analyzed, and used are the hot button topics in the digital advertising industry. The ever-evolving world of the industry presents constant marketing challenges but as with any challenge comes opportunity. Recent developments related to digital privacy are no exception to the trend. Apple took a huge step to establish added digital privacy for consumers with their latest iOS update. While the iOS 14 update is accommodating to consumers,

A lot about how people communicate has changed, and quickly—email, texting, social media, gifs, memes, you name it. Competition for consumer attention is high. And while email strategies that worked previously may not work today, don’t let anyone tell you that email marketing is a thing of the past. The key is crafting an email that will get read. Email is a big part of our daily lives. With 3.9 billion daily users worldwide and

Six Simple Ways to Increase SEO Did you know 75% of online searchers never get past the first page of search results? Ranking on the first page of search results isn’t just ideal, but essential. And search engine optimization is the way to do it. Search engine optimization, or SEO, is vital to your business. It’s how users discover your website. SEO done right can increase visibility and search performance resulting in more organic website

Eight Easy Steps to Build Your Social Media Following With over 70% of the US population using social media platforms, a social media plan has become a crucial part of any business strategy. You know you need to have a social media presence – but what are the benefits? How do you get started? And probably most importantly, how do you build a following? Benefits of Social Media Marketing In addition to being an extremely