The current crisis is impacting virtually every industry doing business worldwide in varying ways. Speedy evaluation of digital trends and search behavior is an excellent way to capitalize on change. We thought we’d share some strategies we’ve found useful and relevant in terms of Search Marketing. If you’re running your search campaigns and managing your google analytics, you’re probably wondering how best to disseminate the information you need from all this data and put it

Media Consumption Trends During Covid-19 Pandemic   There are no playbooks for times like these, but we do know that it is essential that you stay connected to your core audience. How are you adjusting and putting your business in position to navigate the days ahead? Your messaging and method of delivery are key to keeping your brand relevant. Our best advice is to stay connected by serving others. Here’s what we’re reading: Data Usage Increases 22%

With lightning-fast technological advances on digital devices and platforms, social media has become a high-performance marketing machine. It is vitally important for social media marketers to understand how to strategically and effectively promote content to their target audience on various social platforms. It is also important to note that these advancements in digital media enable new and exciting ways for audiences to engage with brands. An example of quick advancement in social media is the

New to the Advertising Scene? Well, Me Too! Welcome Aboard! Hello, everyone. My name is Larry Willis. I am a recent graduate of Coastal Alabama Community College and Troy University with an academic background in communications. Initially, after receiving my master’s degree in strategic communication, I began teaching as an adjunct instructor of public speaking at my alma mater, Coastal Alabama Community College, where I have now continually taught for two years. I have always

Your customers are on social media and you should be, too. “But how? Where do I need to be? Where do I even begin?” Let’s look at 6 simple steps to help you build a basic strategy and begin using social media to promote your business and build your brand. One: set a goal. What do you want to achieve? Are you just trying to put yourself out there and expose your brand? Do you