A lot about how people communicate has changed, and quickly—email, texting, social media, gifs, memes, you name it. Competition for consumer attention is high. And while email strategies that worked previously may not work today, don’t let anyone tell you that email marketing is a thing of the past. The key is crafting an email that will get read. Email is a big part of our daily lives. With 3.9 billion daily users worldwide and

Six Simple Ways to Increase SEO Did you know 75% of online searchers never get past the first page of search results? Ranking on the first page of search results isn’t just ideal, but essential. And search engine optimization is the way to do it. Search engine optimization, or SEO, is vital to your business. It’s how users discover your website. SEO done right can increase visibility and search performance resulting in more organic website

Eight Easy Steps to Build Your Social Media Following With over 70% of the US population using social media platforms, a social media plan has become a crucial part of any business strategy. You know you need to have a social media presence – but what are the benefits? How do you get started? And probably most importantly, how do you build a following? Benefits of Social Media Marketing In addition to being an extremely

The current crisis is impacting virtually every industry doing business worldwide in varying ways. Speedy evaluation of digital trends and search behavior is an excellent way to capitalize on change. We thought we’d share some strategies we’ve found useful and relevant in terms of Search Marketing. If you’re running your search campaigns and managing your google analytics, you’re probably wondering how best to disseminate the information you need from all this data and put it

Media Consumption Trends During Covid-19 Pandemic   There are no playbooks for times like these, but we do know that it is essential that you stay connected to your core audience. How are you adjusting and putting your business in position to navigate the days ahead? Your messaging and method of delivery are key to keeping your brand relevant. Our best advice is to stay connected by serving others. Here’s what we’re reading: Data Usage Increases 22%