Blog
November 6, 2019
Embracing Change Creates Opportunity
With lightning-fast technological advances on digital devices and platforms, social media has become a high-performance marketing machine. It is vitally important for social media marketers to understand how to strategically and effectively promote content to their target audience on various social platforms. It is also important to note that these advancements in digital media enable new and exciting ways for audiences to engage with brands. An example of quick advancement in social media is the
September 19, 2019
Why Work for an Advertising Agency?
New to the Advertising Scene? Well, Me Too! Welcome Aboard! Hello, everyone. My name is Larry Willis. I am a recent graduate of Coastal Alabama Community College and Troy University with an academic background in communications. Initially, after receiving my master’s degree in strategic communication, I began teaching as an adjunct instructor of public speaking at my alma mater, Coastal Alabama Community College, where I have now continually taught for two years. I have always
October 29, 2018
Six Steps To A Solid Social Media Presence
Your customers are on social media and you should be, too. “But how? Where do I need to be? Where do I even begin?” Let’s look at 6 simple steps to help you build a basic strategy and begin using social media to promote your business and build your brand. One: set a goal. What do you want to achieve? Are you just trying to put yourself out there and expose your brand? Do you
July 10, 2018
Logo Design: Should You Use a Popular Font?
Your logo is the public face of your company. It should reflect your brand’s mission, values, and visually communicate how you want to present yourself to the world. That’s a lot for a small design – but it’s achievable with the right approach. One of the most common questions we entertain regarding font choice is whether you should use a popular typeface or font for your logo. While some may argue that using popular fonts