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Your customers are on social media and you should be, too. “But how? Where do I need to be? Where do I even begin?” Let’s look at 6 simple steps to help you build a basic strategy and begin using social media to promote your business and build your brand. One: set a goal. What do you want to achieve? Are you just trying to put yourself out there and expose your brand? Do you
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Your logo is the public face of your company. It should reflect your brand’s mission, values, and visually communicate how you want to present yourself to the world. That’s a lot for a small design – but it’s achievable with the right approach. One of the most common questions we entertain regarding font choice is whether you should use a popular typeface or font for your logo. While some may argue that using popular fonts
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