Century Bank
CASE STUDY 04
Century Bank
CASE STUDY 04
Rediscovering a timeless legacy.
After nearly a hundred years in operation and expansion beyond the Mississippi locale, the Bank of Lucedale needed a change. After adopting a new name and a new logo, Century Bank came to us with their brand and we saw it only fitting to continue highlighting their enduring heritage.
A YEAR OF FIRSTS.
Century Bank was founded in 1903– and that’s not all that happened that year. This was the same year the Wright Brothers made their first flight, Ford’s Model T took its first test drive, construction began on the Panama Canal, modern baseball hosted the first World Series, athletes competed in the first Tour de France, and the first African/American woman chartered a bank in the United States.
A time-honored feeling.
Inspired by the compelling images pulled from the historic archives, we saw an opportunity to catch people’s attention with a legacy-focused campaign. Aligning Century Bank with such historic milestones is a strategic move, positioning it as an institution with over a hundred years of experience, establishing credibility and trust within the community.
HONORING HISTORY, EMBRACING THE PRESENT.
It made sense to showcase these old photographs in print– it’s the only medium that does them justice. TV commercials feature faces from past and present-day brand representatives, allowing viewers to connect with the history and with those they’ll see when they walk into their local branch.
Faced with the challenges that COVID-19 brought, we had an opportunity to reinforce the true meaning of community banking. This television spot walks the viewer through a history of overcoming trials for the last century with a strong sense of community always prevailing. Through the use of engaging motion graphics, old photos and film clips, and a distinguished, resonant voice-over, it earned us the Addy Judges’ Choice Award in 2021.
Rediscovering a timeless legacy.
After nearly a hundred years in operation and expansion beyond the Mississippi locale, the Bank of Lucedale needed a change. After adopting a new name and a new logo, Century Bank came to us with their brand and we saw it only fitting to continue highlighting their enduring heritage.
A YEAR OF FIRSTS.
Century Bank was founded in 1903– and that’s not all that happened that year. This was the same year the Wright Brothers made their first flight, Ford’s Model T took its first test drive, construction began on the Panama Canal, modern baseball hosted the first World Series, athletes competed in the first Tour de France, and the first African/American woman chartered a bank in the United States.
A TIME-HONORED FEELING.
Inspired by the compelling images pulled from the historic archives, we saw an opportunity to catch people’s attention with a legacy-focused campaign. Aligning Century Bank with such historic milestones is a strategic move, positioning it as an institution with over a hundred years of experience, establishing credibility and trust within the community.
HONORING HISTORY, EMBRACING THE PRESENT.
It made sense to showcase these old photographs in print– it’s the only medium that does them justice. TV commercials feature faces from past and present-day brand representatives, allowing viewers to connect with the history and with those they’ll see when they walk into their local branch.
Faced with the challenges that COVID-19 brought, we had an opportunity to reinforce the true meaning of community banking. This television spot walks the viewer through a history of overcoming trials for the last century with a strong sense of community always prevailing. Through the use of engaging motion graphics, old photos and film clips, and a distinguished, resonant voice-over, it earned us the Addy Judges’ Choice Award in 2021.