When Baldwin EMC, a trusted energy provider, needed a fresh new look to reflect its innovation and deep community roots, we delivered a rebrand that energized its identity. Through bold design, modern visuals, and a refined brand voice, we transformed Baldwin EMC into a brand that feels both established and forward-thinking. This case study showcases how we balanced tradition with progress, creating a brand that resonates with its members today and into the future.
Revitalizing a Legacy: The Baldwin EMC Rebrand
Baldwin EMC is a member-owned electric cooperative serving Baldwin County and beyond, providing reliable energy with a strong commitment to community. As the industry evolved, Baldwin EMC needed a modern, future-ready brand that honored its legacy while reinforcing its leadership in innovation and service. This rebrand strengthened its identity, enhanced member engagement, and positioned Baldwin EMC for long-term growth.
Bringing their Message to Life
At Baldwin EMC, video is a powerful tool for connecting with their members. Whether it’s sharing storm updates, highlighting community initiatives, or providing energy-saving tips, our commercials help deliver important information in a clear, engaging, and accessible way.
Spreading the Word, Powering the Community
We use both print and digital media to keep Baldwin EMC’s members connected. From banners and brochures to email updates and online resources, we ensure they are equipped to communicate important news, events, and community initiatives reach everyone they serve.
The Live at Five concert series showcases a diverse lineup of local and national bands. Each Spring and Fall, artists perform in the heart of downtown Fairhope, AL, gathering all kinds of people who are joined by a love of live music. Locals anticipate this event series each season and our leadership has been a part of this philanthropic endeavor since its origination. We’re proud to partner with an organization that passionately provides support to aspiring musicians.
EXPRESSING LIVE ENERGY THROUGH BRAND IDENTITY.
This is a family-friendly event series, offering something for everyone. All you need is a love of live music. By using a vibrant color palette inspired by the stage lights and crafting a logo that creates visual movement, we were able to capture the energy that fills the stage on a Friday night and infuse it into the visual identity.
CREATING OPPORTUNITIES FOR LOCAL ARTISTS.
Live at Five is a 501(c)3 charitable organization focused on supporting the arts. Each season, we partner with a local artist to create a unique poster design that carries the essence of the brand, the event, and the community.
EMBRACING THE SOUL OF OUR COMMUNITY.
Of course posters, banners, and other traditional media are great for getting the word out around town, but our social channels have allowed us to connect with the community on a more personal level, while also providing live updates when the weather is iffy or when tickets sell out.