With lightning-fast technological advances on digital devices and platforms, social media has become a high-performance marketing machine.
It is vitally important for social media marketers to understand how to strategically and effectively promote content to their target audience on various social platforms. It is also important to note that these advancements in digital media enable new and exciting ways for audiences to engage with brands. An example of quick advancement in social media is the rise of the, no longer new, Stories feature on platforms such as Facebook and Instagram. Credited with the introduction of the Story to the market, Snapchat is known as the trailblazer of the component of these platforms. Eventually, however, Instagram and Facebook adopted the tool in order to continue the strategic evolution. As a result, Instagram and Facebook’s audiences rapidly expanded.
With 2020 approaching, social media marketers must focus on audience behaviors and the rapid technical evolution trending with user interests and needs. It is equally essential that marketers understand how social media is changing in real-time and why.
Since the launch of Snapchat, other social mediums have raced to add the Stories feature to their platforms to continue growth and engagement. The outcome has been immense development in the utilization of this format for Instagram, specifically, which as of January 2019, comprises at least 500 million users who use the Stories feature all over the world. In any case, the development in Stories isn’t exclusive to the common user. Businesses and organizations are also using this innovative feature as a marketing strategy to strategically engage with their audiences more in ways they prefer. According to Hootsuite’s 2019 Social Trends Survey, 64% of advertisers have either effectively integrated Instagram Stories into their social media strategy or are intending to do so within the next year.