Media Consumption Trends During Covid-19 Pandemic
There are no playbooks for times like these, but we do know that it is essential that you stay connected to your core audience. How are you adjusting and putting your business in position to navigate the days ahead? Your messaging and method of delivery are key to keeping your brand relevant. Our best advice is to stay connected by serving others.
Here’s what we’re reading:
Data Usage Increases
22% Increase in week-over-week web traffic
Verizon, March 19 2020
250k New Netflix subscribers in one weekend (Mintel)
Mintel, March 2020
12% Uptick in video streams
Verizon, March 12, 2020 – March 19 2020
61.5% of sports superfans subscribe to at least one streaming service
MRI Doublebase
We’re finding:
Traffic to trusted digital publishers increases
Broadcast news remains the preferred way to get breaking news
Video streaming subscriptions and usage surge
Connected TV inventory increases
Print publications experience even more hardship
Pay walls come down and premium content is offered for free
In-person interaction needs are partially replaced by social media
Live sports viewing shifts to streaming video services and gaming