SunSouth
CASE STUDY 01
SunSouth
CASE STUDY 01
CULTIVATING GROWTH, SUSTAINING TRADITION.
With 21 locations across the region, SunSouth is more than a tractor dealership— it’s a community of hardworking individuals dedicated to equipping people with superior machinery and service. Working with this client for over a decade has allowed us to create a more cohesive visual identity. Each month, we craft a unique campaign, consisting of nearly a hundred deliverables, with the goal of speaking to SunSouth’s arduous audience.
For the 5th-gen farmer and weekend warrior alike.
We’ve come to understand the stories of those they serve. SunSouth’s audience is made up of outdoor enthusiasts who care about what they do. Through radio and TV, we spotlight the laid-back personas that define this industry, inviting consumers to see themselves as part of the brand.
6.2M
CLICKS
7.4M
REACH
6.9M
ENGAGEMENT
UNEARTHING A STRONG UNIFIED SENTIMENT.
Tradition matters. SunSouth’s audience is active both in the field and online. Leveraging highly-targeted digital advertising allows us to connect with the right people, right where they are. This journey guides them to a newly-optimized, mobile-responsive website, overhauled by our team and launched this year.
2.3M
IMPRESSIONS
1.2K
LIKES
15K
FOLLOWERS
LETTING HERITAGE STEER THE TONE.
In the online space, community has become exceedingly important. We use social channels to echo the feelings of those who sell the equipment to those who buy it. This enables us to strike a balance between promoting products, providing valuable resources and content to enjoy.
CULTIVATING GROWTH, SUSTAINING TRADITION.
With 21 locations across the region, SunSouth is more than a tractor dealership— it’s a community of hardworking individuals dedicated to equipping people with superior machinery and service. Working with this client for over a decade has allowed us to create a more cohesive visual identity. Each month, we craft a unique campaign, consisting of nearly a hundred deliverables, with the goal of speaking to SunSouth’s arduous audience.
FOR THE 5TH-GEN FARMER AND WEEKEND WARRIOR ALIKE.
We’ve come to understand the stories of those they serve. SunSouth’s audience is made up of outdoor enthusiasts who care about what they do. Through radio and TV, we spotlight the laid-back personas that define this industry, inviting consumers to see themselves as part of the brand.
6.2M
CLICKS
7.4M
REACH
6.9M
ENGAGEMENT
UNEARTHING A STRONG UNIFIED SENTIMENT.
Tradition matters. SunSouth’s audience is active both in the field and online. Leveraging highly-targeted digital advertising allows us to connect with the right people, right where they are. This journey guides them to a newly-optimized, mobile-responsive website, overhauled by our team and launched this year.
2.3M
IMPRESSIONS
1.2K
LIKES
15K
FOLLOWERS
LETTING HERITAGE STEER THE TONE.
In the online space, community has become exceedingly important. We use social channels to echo the feelings of those who sell the equipment to those who buy it. This enables us to strike a balance between promoting products, providing valuable resources and content to enjoy.