AltaPointe
Health Care
CASE STUDY 07
A Reinvented Identity
In order to re-align the brand and stay relevant in the market, Portside was selected to redevelop a comprehensive brand system for AltaPointe Health Care including: full identity package, brand guidelines, website, signage, vehicle fleet, wearables and leave-behind materials. The elevated brand represents growth and innovation, builds trust and attracts new audiences. Portside delivered by breathing life into this colorful friendly package.
Revitalizing a trusted brand
AltaPointe is a Behavioral Health System made up of hospitals, crisis centers and outpatient facilities. With significant growth and evolving demand over the past decade, the natural step was an evaluation to determine what agency partner was best fit for the task of taking over brand management after execution of full brand re-alignment.
Bringing the message to Life
For the AltaPointe story, photography is a powerful tool for connecting with their patients. Whether it’s doctors or patients spotlighting the people who breath life into the brand, photography helps deliver personality in a clear, engaging, and accessible way.
Spreading good fortune
through clinical treatment
Strategy positioned the brand to maintain a patient-connected message. The brand system is tightly executed to seamlessly enabling AltaPointe to stay on-brand while communicating important information, news, events, and initiatives to perspective and current patients served.
