U-J Chevrolet
CASE STUDY 05
U-J Chevrolet
CASE STUDY 05
CONTINUING A LONG-STANDING FAMILY TRADITION.
Upon establishing a new relationship with U-J Chevrolet in 2023, we could immediately see that family was the foundation in the dealership’s messaging, literally. Four generations of leadership from the Urquhart family had built “Mobile’s Hometown Chevy Dealership”. Our intentions were to strengthen this effort while also including information on the customer experience and reasons to continue to trust U-J Chevrolet.
MERGING FACES OF THE PAST WITH SMILES OF THE FUTURE.
With so many changes occurring since the dealership’s opening in 1939, we saw the need to create a commonality. For us, it is the people. Smiling faces of employees, as well as customers, always tell a compelling story.
past meets present... and beyond.
Although U-J Chevrolet and the automotive industry have their roots in a time when newspapers and radio were media titans, the need to embrace new technology in advertising is important. Digital and social messaging allow us to target specify the message and demographic to the finest possible levels, creating opportunities unlike ever before.
a true customer experience.
In the end, our best message is from the customers themselves. Having them relay their personal stories about their experience is the most reliable marketing U-J Chevrolet can do.
BRINGING LIVE MUSIC TO OUR COMMUNITY.
The Live at Five concert series showcases a diverse lineup of local and national bands. Each Spring and Fall, artists perform in the heart of downtown Fairhope, AL, gathering all kinds of people who are joined by a love of live music. Locals anticipate this event series each season and our leadership has been a part of this philanthropic endeavor since its origination. We’re proud to partner with an organization that passionately provides support to aspiring musicians.
EXPRESSING LIVE ENERGY THROUGH BRAND IDENTITY.
This is a family-friendly event series, offering something for everyone. All you need is a love of live music. By using a vibrant color palette inspired by the stage lights and crafting a logo that creates visual movement, we were able to capture the energy that fills the stage on a Friday night and infuse it into the visual identity.
CREATING OPPORTUNITIES FOR LOCAL ARTISTS.
Live at Five is a 501(c)3 charitable organization focused on supporting the arts. Each season, we partner with a local artist to create a unique poster design that carries the essence of the brand, the event, and the community.
EMBRACING THE SOUL OF OUR COMMUNITY.
Of course posters, banners, and other traditional media are great for getting the word out around town, but our social channels have allowed us to connect with the community on a more personal level, while also providing live updates when the weather is iffy or when tickets sell out.
